Can the internet with its plethora of free social media network sites really determine your success or failure? I totally agree that that the social media networking world does provide an instant captive audience. The question is will your established network of friends become consumers of your product or service. Maybe, they will become disciples and go out and tell the masses about your new venture.
I think that it would be wise for us to be very concerned about the consistency of our marketing message and make sure that our limited technical skills will not compromise the marketing efforts of our products and services. What are some ways to avoid having a great product or service experience a catastrophe in the social media marketing community?